About

Mission:

“Growing Success, One Business at a Time!”

Vision:

To provide farm entrepreneurs with powerful financial tools and training needed to create a plan for a sustainable agricultural related business.

Values:

Our enterprise abides by the values of permaculture, which are: Care of Earth, Care of People, Return of Surplus.

History/Biography

My name is Erin Martin.

I grew up in Brooklyn and currently reside in upstate New York on an 11 acre homestead with my 2 dogs. I have a passion for gardening, horses, being outdoors and permaculture design. I have spent my career in corporate accounting, as the Corporate Controller for numerous small businesses (40-100 employees) with Revenues ranging from $15-$300M annually, and have close to 30 years experience in that field. I have a Bachelors Degree in Accounting. Over the years I have trained numerous employees in all aspects of corporate accounting, and I have a love of teaching. I had come to hate corporate life in general, not the accounting work itself, but the 9-5 of it, the 8 hours chained to a desk when I would rather be growing something. I still loved the numbers, and the story they can tell about the past, present and future of a business, but I wanted to do it on my own terms. The idea for this business came as part of that personal evolution.

The purchase of my homestead came out of a fierce desire to find liberty and self sufficiency in my life. I was tempted to throw caution to the wind and live the life of a vagabond woofer, but common sense prevailed and I decided to purchase land and try my hand at homesteading and see if I could make it profitable. Being a numbers geek, as soon as I started planning and analyzing what I wanted to do here on the homestead, I started building spreadsheets to use to run my numbers and look at different products and scenarios. That’s when it hit me! Why not leverage my years of experience helping businesses achieve their financial goals, into a business of my own?

Sustainable Business Planning was born. My goal is to help fellow farm entrepreneurs realize their dreams of profitable farming. Building a business is a journey, which begins with that first step.  I hope that you will allow me to join you on your journey and that you will join me on mine. Together, we can sow the seeds for success.

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